Get Clients Now
Get Clients Now by C. J. Hayden is the perfect book to kick start your marketing process if you're a small business or
sole proprietor who's stuck in the rut of not getting anything done. As a matter of fact, though it's considered a marketing
program, you can use it for planning your days, weeks, and months if you have other things you want to accomplish for your
business.
I bought this book to participate with a group of other sole proprietors a couple of years ago, as we were going to support each
other through the process. It's less of a book that one sits down and reads, and more of an actual program that has worksheets
and explanations of how to use the worksheets. It helps you plan, categorize importance of, then follow through on all of the
projects you have in mind for your business for a 28 day period, though you could decide to do it in smaller chunks if you wished.
It even gives you your weekends off to relax and do whatever you want to do, without having to think about what you're going to
do on the following Monday because you've already written out your goals ahead of time. You also grade yourself throughout the
day on what you've done, which helps to hold you accountable.
Of course, all of that is for later. You begin by using her worksheets to write out all the things you'd like to accomplish.
Then you move items to the worksheet, which first allows you to denote how you feel when you wake up on a 10-point scale. Then
you list three or four items that are long term goals that you want to work on. Then you list a bunch of items of things you want
to do every single day, or every week. For instance, part of my list was sending out 10 marketing letters each week, having
lunch or breakfast with a business colleague at least once a week, spending one hour at the library or researching something
specific on the internet daily (that one was easy), and spending 30 minutes organizing my office each day. Of course, me being
me, I went further by plotting times in my Palm to try to achieve some of these things throughout the week.
At the end of one full month, only myself and one other person had actually completed the entire process. I had accomplished in
full one of my long term goals, and had progressed fairly nicely on the other long term goals. The others had moderate success,
but just weren't of a mind to fully commit to the process. From what I read, originally this program was supposed to have a
facilitator to help keep people on track with what they wanted to do; with us meeting only one a month by phone (as we were
scattered throughout four states), it was harder for us to motivate each other and stay motivated by the facilitator.
Still, I enjoyed the process, and have done it a few times since when I've found myself in a rut. I recommend the Get Clients
Now program and book for anyone who wishes to get things going, and I implore you to give it at least one full month before you
make judgments on it.
